The Challenges Latino Technology Startups Face, As Explained By the Latino Entrepreneurs Facing Them



First Posted: May 11, 2015 03:30 AM EDT

Ramona Ortega, CEO and founder of Mi Dinero, Mi Futuro — a financial-tech startup working on personal finance and advice for Latino millennials — said she developed her startup after noticing the racial wealth gap.

“Latinos having 18-times less net wealth than most white families, and I said, ‘Why is that? We work really hard, we earn dollars and we’re more educated these days … why are we not building wealth?'” said Ortega. “I looked around and there wasn’t any solution to this problem.”

So she came up with her own. Ortega’s mission is to make finance accessible and simple to people on one easy platform: the mobile app.


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